Fractureme, a Florida-based company specializing in printing digital art on material objects like glass etc, engaged Techdots to overhaul their E-commerce platform. The project included a website revamp, a new discount management system, and the development of several new features to streamline their operations and improve customer experience.
Challenges:
Frequent website crashes impacting sales.
Lack of a robust discount management system.
The need for seamless migration to a new platform with global multi-domain support.
Integration of real-time tracking for shipment delivery.
Management of complex printing orders and merchant accounts.
Solutions:
Website Redesign & Development:
E-commerce Platform: Developed a responsive, multi-domain E-commerce website using Node.js, React, and GraphQL. The new site featured intuitive navigation, robust security, and a scalable architecture.
Discount Management System: Implemented a system to manage discounts, coupons, and gift cards, enhancing promotional capabilities.
Enhanced Functionalities:
Merchant Management: Developed a merchant management module that allows Fractureme to manage multiple vendors and streamline the payment processing system.
Printing Workflow Integration: Integrated a sophisticated printing management system to handle complex orders, from digital image upload to final glass print production, ensuring accuracy and efficiency.
Real-Time Shipment Tracking: Integrated real-time shipment tracking with updates directly from the ship engine, improving delivery reliability.
Custom Order Features: Introduced features that allow customers to choose from various glass shapes and sizes, preview their prints, and customize their orders before finalizing.
SEO & Multi-Domain Support:
SEO Optimization: Ensured the platform was SEO-ready, leading to better rankings on search engines like Google.
Multi-Domain Support: Enabled global reach by supporting multiple domains, providing a consistent experience for customers worldwide.
Results:
Increased Sales & Conversion Rates: The revamped platform led to a significant boost in sales and improved customer satisfaction.
Streamlined Operations: The new merchant and printing management systems reduced operational complexity, leading to quicker order processing and delivery.
Global Expansion: Multi-domain support facilitated Fractureme's expansion into new markets, reaching a broader customer base.
Enhanced Post-Launch Support: Continued support and updates ensured the system remained adaptable to Fractureme's evolving needs.
